Primus // Santander Expresso

Primus is a prize for the young minds. Santander bank and Expresso newspaper joined together to award one of five candidates with a MBA degree.


We created a circuit with LED strip that matched the printed graphic motifs on the canvas. Using pixel-mapping technology we could present a dynamic flow of energy directed to the center of the stage. A simple way to give some movement to a static printed canvas.




Corporate, LED